Re-Engineering the Philippine Archipelago: The Eastern Spine Strategy For over a hundred years, the Philippine economy has been a prisoner of the “Manila ... Read more March 9, 2026
11 Hacks to Make Notion 50% Faster in 2026 Mastering Notion in 2026 is about moving from manual data entry to an automated, AI-driven... Read more February 10, 2026
Stop Deepfakes: Protect Your CEO and Brand In 2026, the digital world is buzzing with amazing innovations. But with great power comes... Read more February 6, 2026
Why Modern Business Needs Real Facts Is the “storytelling” obsession hurting your business? Explore why it’s time t... Read more December 16, 2025
SmallBiz Guide to AI Governance for Outsourced Digital Work As a small or mid-size business, you’re constantly looking for an edge. You’ve... Read more December 10, 2025
OpenAI’s Pivot is Your Small Business Advantage OpenAI has declared a “Code Red” to refocus all efforts on fixing and improvin... Read more December 3, 2025
OpenAI Launches ‘ChatGPT Atlas’, Declares Browser War Is This the Deathblow to Google’s Search Dominance? The battle for the internet̵... Read more October 22, 2025
Is Social Media Marketing Dying? Why Your Organic Reach is Zero and Your Budget is Draining (2025 Data) Let’s be honest: yo... Read more October 20, 2025
Part 4: Beyond Clicks: Redefining Marketing Success with AI The most significant challenge and opportunity presented by generative AI is the Zero-Clic... Read more September 30, 2025
Part 3: The Technical Toolkit for AI Optimization Your business’s content strategy is the fuel, but its technical foundation is the engine. ... Read more September 23, 2025
Cyber Safety: Non-Negotiable in PH Discover why cyber safety is essential in the Philippines’ digital landscape and how... Read more September 22, 2025
Part 2: From Keywords to Concepts: A Strategic Blueprint for Building Authority In our last post, The New Content Loop: A 4-Part Guide to AI-Optimized Content we tackled ... Read more September 16, 2025
The Digital Transformation Roadmap for SMEs: Key Insights and Actionable Takeaways I’ve been reflecting on the International Trade Centre’s annual flagship report, the... Read more September 16, 2025
The New Content Loop: A 4-Part Guide to AI-Optimized Content Welcome to The New Content Loop, a strategic series designed for business owners and marke... Read more September 9, 2025
Dear Dex: Is AI Killing Your Content ROI? Is your AI assistant boosting results or draining your budget? Dear Dex explores if automa... Read more February 6, 2026
How to Integrate AI-First or AI-Assisted Models in E-commerce Transforming an e-commerce business to incorporate AI, whether through an AI-first or AI-a... Read more August 8, 2025
6-ways-to-protect-your-small-business-from-typosquatting Online presence is important for small businesses. But did you know a tiny typo could lead... Read more August 1, 2025
15 Essential AI Tools: Why Small Businesses & Entrepreneurs Can’t Wait The buzz around Artificial Intelligence (AI) has been building for years, often presented ... Read more July 31, 2025
Dear Dex: Full-Stack or Full-Stress? Is your “Full-Stack” role actually just “Full-Stress”? Dear Dex ta... Read more February 6, 2026
Dear Dex: Meme Your Way Out Stuck in a professional rut? Dear Dex explores the fine art of using humor and memes to na... Read more February 6, 2026
Facebook for Small Business 2025: Still Worth It? For over a decade, Facebook has been a digital Main Street for countless small businesses,... Read more May 21, 2025
Social Media Shivers: Get the Followers Hate the spotlight but need the growth? Dear Dex shares how to overcome social media anxie... Read more February 6, 2026
Meta’s Facial Tech Reboot Fuels Privacy Concerns Years after scaling back its controversial facial recognition technology due to widespread... Read more May 7, 2025
Pinterest Got Weird In a Good Way Pinterest is changing. From niche aesthetics to surrealist curation, discover how the plat... Read more February 6, 2026
Watch Out for Fake Milka Ads Don’t get fooled. Learn how to spot and avoid the latest fake Milka ad scams circula... Read more May 5, 2025
Dear Dex: WordPress or GHL? Dear Dex, My agency is at a crossroads. We’ve been building websites and running cam... Read more February 6, 2026
Facial Recognition: Data Security in 2026 Is your face the ultimate password or a risk? Explore how 2026’s biometric tech is changin... Read more April 14, 2025
Dear Dex: Making Sense of AI Now Dear Dex, I’m feeling a bit lost in this new world of “AI this” and R... Read more February 6, 2026
Politics & Outsourcing: 2026 Shift Is the “America First” agenda killing offshoring? Explore how 2026 tariffs and... Read more April 8, 2025
Will Your Email Campaigns Be Able to Survive? Digital marketing strategies and demands are constantly shifting, and email marketers must... Read more April 3, 2025
Dear Dex: AI Isn’t Magic Sales Managing a boss who thinks AI is magic? Dear Dex on how to set realistic expectations for ... Read more February 6, 2026
Dear Dex: Build AI that Solve Real Problems Stop building useless tools. Dear Dex on how to identify real pain points and create produ... Read more February 6, 2026
Is Your Email Authentication a Fortress or a Flop? A Digital Marketer’s Quick Guide to SPF, DKIM, and DMARC Audits We’ve all been... Read more March 15, 2025
Dear Dex: Translate AI Python to Profit Bridging the tech-to-business gap: Dear Dex on how to translate complex code into the ROI ... Read more February 6, 2026
Dear Dex: How to Beat AI Fears From judging toasters to job loss, Dear Dex tackles our biggest AI anxieties and how to li... Read more February 6, 2026
Apple’s $500B US Investment: Global Impact Apple Inc.’s recent announcement of a $500 billion investment in the United States o... Read more February 25, 2025
Facial Recognition: Top 2025 Tech Trends From 3D mapping and hyperspectral imaging to privacy-first edge computing, explore the gam... Read more February 14, 2025
Dear Dex: Beating the Email Bot Bouncer Stuck in the spam folder? Dear Dex shares how to bypass bot filters and get your emails se... Read more February 6, 2026
America’s Inward Turn: A New Era As the U.S. shifts focus inward, global powers recalibrate. Explore the risks and reality ... Read more February 2, 2025
The Blinking Cursor and the Rise of the Indie Web The news crackles across my screen like static: TikTok, the digital darling of the moment,... Read more January 20, 2025
Building a Sustainable Online Business As a small business owner, I understand the power of the internet to transform my business... Read more December 10, 2024
Safeguard Your Business: Essential Tips to Prevent BEC Scams What are BEC Scams? Business Email Compromise (BEC) scams, also referred to as Email Accou... Read more November 21, 2024
Women Leading the Digital Age Celebrating the women founders shaping the 2026 digital landscape. It’s time to lead, inno... Read more November 19, 2024
7 Cybersecurity Strategies to Help Protect Your Online Presence Cybercrime is a rapidly growing global threat, with its associated costs skyrocketing in r... Read more October 4, 2024
How to Crush Content Marketing Goals with Video and Text As a content marketer, I’ve often found myself caught in the age-old debate of video... Read more October 1, 2024
How to Avoid Cloud Security Pitfalls Cloud computing has revolutionized the way businesses operate, offering scalability, flexi... Read more September 17, 2024
Meta Page Phishing: Fake Copyrights Alert: Scammers are using fake copyright claims to hijack Meta pages. Learn how to spot th... Read more August 29, 2024
How to Boost Sales, Block Threats and Grow Your Business Online The digital age has opened up a world of possibilities for Micro, Small, and Medium Enterp... Read more August 3, 2024
Protect Your Business: Why Every MSME Needs Cyber Insurance The digital age has empowered businesses of all sizes, but it’s also opened the floo... Read more July 23, 2024
Is Telemedicine a Lifesaver with Hidden Leaks? The rise of telemedicine, instant messaging (IM), and app-based consultations has revoluti... Read more July 21, 2024
Is Your Google Account a Back Door for Digital Intruders? The Often-Overlooked Security Risk of Third-Party Apps Digital convenience. The “Sig... Read more July 16, 2024
How Tech-Driven Businesses Can Prioritize Application and Cloud Security Technology companies face a relentless onslaught of cyber threats. Breaches and data leaks... Read more July 4, 2024
Cybersecurity Briefing for Philippine MSMEs Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Philippine economy. B... Read more July 2, 2024
Small Businesses Face 31,000 Cyber Attacks Per Day: Are You Prepared? Running a small or medium-sized business in the Asia Pacific? Congratulations! You’r... Read more June 28, 2024
YOVEO Digital Named Official Sec1.io Reseller in the Philippines FOR IMMEDIATE RELEASE YOVEO Digital Named Official Sec1.io Reseller in the Philippines Ceb... Read more June 28, 2024
Insights from the APAC Cybersecurity Fund Workshop Last week, I had the privilege of joining 50 delegates from across the Asia Pacific region... Read more May 19, 2024
Measurable Growth with Meaningful Connections Digital marketing is a dynamic ecosystem, overflowing with new technologies, platforms, an... Read more April 26, 2024
A Guide for MSMEs in the Age of Authenticity and Analytics Listen to the 🎧 audio format: — As a small and medium-sized enterprise (MSME) owner,... Read more April 16, 2024
4-Step Guide to Organize Your Content Creation As a busy small business owner (SBO) or MSME leader, you know content marketing is king. I... Read more March 31, 2024
Building Inclusive and Digitally-skilled Communities In my line of work, I constantly witness the stark realities faced by people in rural area... Read more March 26, 2024
Build Seamless Tech Customer Journeys Turn friction into flow. Use the right tech to create a seamless customer journey that boo... Read more March 25, 2024
Can Regulation and Creativity Coexist on TikTok? TikTok’s meteoric rise has been undeniable. Short-form video magic has captivated bi... Read more March 14, 2024
6 Design Hacks for Small Businesses Ever feel like those big stores have all the fun with fancy displays and websites? DonR... Read more March 5, 2024
120+ Kidapawan MSMEs Go Digital Over the course of two days, February 19 and 20, 2024, the Grow Digital ASEAN workshop unf... Read more February 27, 2024
10 e-commerce Mistakes Killing Growth Is your site driving customers away? Fix these 10 common e-commerce errors to boost your s... Read more January 22, 2024
5 Ways MSMEs Can Use the Power of Phygital Content to Convert Content isn’t just king, it’s the entire royal court. Engaging, well-crafted c... Read more January 4, 2024
Phygital Toolkit for Small Business Merge your physical and digital storefronts. Discover the 2026 apps and tools every MSME n... Read more December 26, 2023
Phygital Frontrunners Redefining Success in ASEAN Southeast Asia’s vibrant micro, small, and medium-sized enterprises (MSMEs) are embr... Read more December 23, 2023
10 B2B Marketing Trends Poised to Shape 2024 As we embark on 2024, the B2B marketing landscape is poised for significant evolution. Dri... Read more December 21, 2023
10-Step Beginner’s Guide to Phygital Adoption for MSMEs In today’s digital-first world, simply having a website or online presence isn’... Read more December 19, 2023
MSME’s Guide to a Hybrid Customer Experience Revolution Are you ready to ditch the retail rut and ignite your business with the power of phygital?... Read more December 16, 2023
Futureproof Your Biz: Phygital Retail for MSMEs Micro, Small, and Medium Enterprises (MSMEs) face a constant struggle for differentiation.... Read more December 12, 2023
Digital Crossroads: Building a Future for All During one of the High-Level Discussions in the recent UNCTAD eWeek 2023, “Shaping the Fut... Read more December 11, 2023
Organic Marketing for MSMEs: A 3-Month Roadmap to Success It is easy to get caught up in the pursuit of quick results. When it comes to marketing, p... Read more December 6, 2023
Organic vs. Paid Marketing: A Balancing Act for MSME Success Micro, small, and medium enterprises (MSMEs) face the crucial task of choosing between org... Read more November 30, 2023
One-Page Small Business Plan It has never been more crucial for business owners, entrepreneurs, and MSMEs to stay ahead... Read more November 21, 2023
Navigating Business Growth with ‘The Lean Startup’ Approach Game-changing Book The Lean Startup” by Eric Ries has been a game-changer in how I a... Read more October 29, 2023
‘Zero-Budget’ MSMEs and Startups: Thrive Without Breaking the Bank As a startup founder, I know that every penny counts. That’s why I’m passionat... Read more October 9, 2023
Ideas to Make Your Small Business Video Content Sticky Small businesses are constantly competing for attention. With so much content vying for us... Read more October 8, 2023
7 Things to Consider Before You Hit that ‘Boost’ Button I’m excited to write about a fundamental strategy that can truly elevate your online... Read more February 6, 2026
10 Ways to Prioritize Customers in your Small Business Success in today’s dynamic market isn’t just about having a killer product or ... Read more September 28, 2023
AI Futurescape: Balancing Progress with Humanity The rise of artificial intelligence (AI) evokes both awe and concern within me. The immens... Read more September 27, 2023
Why Adequate Website Traffic is Ideal for Your CX Analytics Customer experience (CX) analytics is a crucial tool for understanding and enhancing custo... Read more September 25, 2023
Practical Tips for MSMEs to Plan, Estimate, and Track ROI from CX Initiatives Customer Experience (CX) is a vital component for the success of Micro, Small, and Medium ... Read more September 20, 2023
5 E-commerce Pitfalls and How to Avoid Them Let’s talk about learning from the big league players—Amazon, Zappos, and Nordstrom,... Read more February 4, 2026
The Profound Impact of Cultural Movements on Technology & Society The essay from 1995 in TIME Special Issue, ‘Welcome to Cyberspace’, (March 1, ... Read more February 4, 2026
Returns and Refunds Process: 5 Tips for a Seamless Customer Experience Returns and refunds are a natural part of the retail landscape. As a business, ensuring a ... Read more February 4, 2026
Reviews: Digital Marketing Podcasts and Books I’m currently sifting through podcasts and checking out some must-read books, findin... Read more February 4, 2026
Product Photography: Tips and Hacks for Small Business Ecommerce Retailers Pictures sell. In ecommerce, captivating product photography can make all the difference. ... Read more February 4, 2026
Streamlining Customer Support Processes for MSMEs Efficient customer support is a cornerstone for success in Micro, Small, and Medium Enterp... Read more February 4, 2026
Zoholics 2023 Philippines: My Key Takeaways from the CX Track I couldn’t wait to spill the beans about my amazing time at Zoholics 2023 in the Phi... Read more February 4, 2026
Level up Digital Marketing Strategy with CX Analytics In the ever-evolving landscape of digital marketing, staying ahead requires not just innov... Read more February 4, 2026
Banking in the Digital Age: Your Passport to Next-Level Experiences Ready to dive into something that’s been causing quite a buzz lately? I’m talk... Read more February 4, 2026
The Dream of Effortless Digital Marketing Alright, folks, buckle up for a wild ride as we dive headfirst into the enchanting world o... Read more February 4, 2026
Journey with Startups and Small Businesses: Embrace Risks and Rewards Taking a pause from kitchen duties and resting (Happy Sunday!)… I thought I’d ... Read more February 4, 2026
The Unspoken Challenges of Small Business Ownership I’ve been running my own small business for over 7 years now, and I’ve learned... Read more February 4, 2026
UNCTAD e-Trade for Women Masterclass: Key Learnings My Key Learnings from the Masterclass The UNCTAD e-Trade for Women Masterclass 2023, held ... Read more February 4, 2026
15 Ways to Build Audience, Forge Connections and Grow Your Network We’ve all been told that websites and social media are the be-all and end-all for bu... Read more February 4, 2026
Beyond Websites and Social Media: Exploring Alternative Ways to Build Your Brand and Boost Sales It is so tempting to think that having a website and rocking social media are the only way... Read more February 4, 2026
Here are 5 Ways Zoho Can Improve Collaboration and Productivity for Hybrid Teams Just wrapped up a community lunch and learn in Cebu with Zoho and Webinark. What an insigh... Read more July 9, 2023
Retention Power: How Marketers Win Stop chasing new leads and start keeping them. Learn how retention strategies drive long-t... Read more June 26, 2023
Daring to Disrupt: a Journey of Embracing Change I’ve come to realize that sticking to traditional marketing methods won’t cut ... Read more June 13, 2023
Don’t Let Mid-year Sales Slump Get You Down Mid-year sales slumps are common for many businesses. Seasonality, economic conditions, or... Read more May 23, 2023
Bloomer Boomers: Opportunities for Addressing Ageism in Tech The tech industry is known for being innovative and cutting-edge. But it’s also a pl... Read more May 15, 2023
Startup Weekend Bukidnon Year 5 I recently had the pleasure of attending Startup Weekend Bukidnon 5 and let me tell you, i... Read more April 28, 2023
6 Easy Copywriting Hacks for 25% More ROI Write ads that convert. Discover six proven copywriting secrets to boost your small busine... Read more April 4, 2023
AI is Transforming The Way We Create Content It’s fascinating how AI is transforming the marketing industry! Last week, I was for... Read more March 16, 2023
4 Productivity Benefits Using Wrike Master Wrike’s AI-powered tools. Learn how to automate workflows, track resources, and sca... Read more March 3, 2023
Does digital marketing really work for small businesses with a limited budget? Digital Marketing: Powering Experiences Digital marketing has revolutionized the way busin... Read more February 9, 2023
Will ChatGPT Make Content Creation Jobs Disappear? Two nights ago, as if by mental telepathy, my friend and colleague, Jeebs, called me and w... Read more January 29, 2023
10 Marketing Lessons from the K-pop Industry 🎶🎵 ‘Cause I-I-I’m in the stars tonight So watch me bring the fire and set the ... Read more January 23, 2023
Tracing Revenues Back to Content in 2023 The questions most marketing managers face these days point to tracing revenues back to co... Read more January 13, 2023
12 Things to Consider: Merrily Row the WFX Boat The modern workforce is evolving. Hybrid and work from anywhere (#wfx) continues to be a h... Read more October 7, 2022
Meta Foresees Layoffs The cause for Facebook’s quiet layoff is underperformance. In a media report, around... Read more October 7, 2022
5 Small Business Benefits from Digital Marketing If you’re not sure what multi-channel digital marketing is and you don’t see i... Read more October 3, 2022
8 Ways to Engage and Win Customers Engaging and winning new customers start with building relationships with your target audi... Read more July 19, 2022
SMART Marketing for Small Business Boost your ROI with SMART goals. Learn essential digital marketing tactics designed specif... Read more June 25, 2022
6 Ways to Boost Small Biz Inclusion Build a business everyone can access. Discover six practical ways to improve inclusivity a... Read more June 6, 2022
Publications in the Digital World In the digital world, producing publications is easier and more effective because when you... Read more May 7, 2022
The Real Cost of Customer Experience “Whatever you do, do it well. Do it so well that when people see you do it, they will want... Read more May 7, 2022
How Small Businesses Can Generate ROI Through Customer Experience “I ordered for large french fries, not large french fry holders.”, my exact wo... Read more May 7, 2022
Great Marketers Listen Well So They Never Have to Hard Sell “I have an idea.” – Everyone After one and a half years of developing learning mater... Read more January 10, 2022
Video: Emerging Trend in Small Business Digital Marketing Not all businesses are taking the step towards making video marketing a part of their cont... Read more December 22, 2021
Top Filipino Podcasts on Digital Marketing That You Should Follow Growing up in the 90s, I was only familiar with the SONY Walkman™ and the stack of cassett... Read more November 23, 2021
Online Events for BPO and Freelance Jobseekers Go Digital ASEAN Philippines recently concluded two online events attended by over 300 par... Read more November 14, 2021
Digital Upgrades Continuous Learning as a New Skill and Mindset This recent article from McKinsey & Co... Read more August 10, 2021
2020: The Year It Rained Lemons When it rains, it pours. 2020. A gratitude jar filled with lemons. 12 months. How do we re... Read more December 31, 2020
Day 136. Digital Skinny Workshop Just Got a Full Workout We know that this page has been quiet. Our regimen has been adjusted to help social enterp... Read more August 16, 2020
Day 167. Mindfulness in Social Media Paying attention to what’s under the public’s microscope these days can tell y... Read more August 16, 2020
Day 53. Who is still counting? Disclaimer: The writer makes no prophetic claims and is just plainly being her creative se... Read more May 24, 2020
Day 36. Come Together, Right Now. Virtually Why running 15-minute power meetings twice a week is the best decision we made as a remote... Read more May 7, 2020
Day 33. The Bright Side of Imperfection Learning lessons from a teacher’s perspective. If there is anything I can surely be ... Read more May 4, 2020
Day 31. Tactics for Keeping Fitness Businesses Healthy Amidst The Current Pandemic Let’s flex those business marketing muscles and get creative at the core! One mornin... Read more May 1, 2020
Day 27. How are you Shifting Resources? In this drastic economic downturn, there are creative ways for you to thrive and still pos... Read more April 28, 2020
Day 20. Practicing The Next 5Ps of Marketing Amidst Crises Product, Price, Place, Promotion, People and then there’s the NEXT 5… Pause Th... Read more April 21, 2020
Day 11. Headed Towards The Next Normal What I tell my brain when I tell it to shut up Today I learned: 📌 my mind tells me what it... Read more April 12, 2020
Day 5. Guess The Build Leadership Lesson from LEGO®: Pivoting to What (Else) Is Possible It’s Sunday! Then ... Read more April 5, 2020
Day 4. Keep Learning Refresher Lessons from Drucker, Kubler-Ross and Nietzsche It took a lockdown to make me go... Read more April 4, 2020
Day 3. Resetting and Rebooting Series of Thoughts from WFH Experience [Note: A few friends asked me why I skipped Day 1 i... Read more April 3, 2020
Day 2. Series of Thoughts from WFH Experience Doing The Right Things Right and Getting The Right Things Done. It is not business as usua... Read more April 2, 2020
The Pointe of a Marketer Learning How to Dance What has it got to do with marketing in 2020? Pretty much a lot.Today I got to sit down to... Read more January 20, 2020
Starting 2019 Learning Mindfulness Gig Economy Podcast S2019 E1: Featuring Windy Gancayco (.mp3) – 27 minutes LB: Hi, g... Read more January 24, 2019
LookBack 2018 Our year in review Here’s our 2018 Annual D-Brief: Local Community & Rural Empowermen... Read more December 15, 2018
5 Things Investment Planning Taught Me About Marketing When people ask me what I do and I tell them I’m a Digital Marketer, I almost always see a... Read more April 7, 2018
Have Facebook Ads Gotten too Spammy? Is Facebook Advertising Making You Feel You’re Ready for a Chill Pill? Wait a minute... Read more April 2, 2018
“The Gig Economy” Perspectives (Ep. 1) feat. Jeebs Unabia Digital Workplace and Freelancer Expectations and Experience To download the full audio re... Read more November 6, 2017
Scaling Start-ups: The Marketing Sweet Spot Following the same True North Some of my most engaging conversations are those I have with... Read more October 19, 2017
Content That Drives Customer Experience What do marketers focus on when developing their digital channels? A key stat from ForeSee... Read more September 5, 2017
The Point of Today’s Content Hoopla AI and Marketing Automation What’s the last tweet you retweeted? Or the last post you ‘Lik... Read more September 1, 2017
The Secret Sauce of Search How to Create Customer Experience by Delivering (Search) Results I’ve asked Google more qu... Read more August 25, 2017
How Startups Can Solve a Problem like Digital Marketing Great products and services don’t sell. Some of the questions that follow are taken ... Read more August 12, 2017
Starting with Startups Rolled up sleeves and (still) getting down and dirty I consider it my greatest privilege t... Read more August 1, 2017
What is your notoriety? What is that single thing that you can pour your life into and be known for it? My header ... Read more March 23, 2017
Content Marketing is not a marketing campaign And Five Ways Today’s Marketers are Different It is a sustained initiative and it in... Read more February 10, 2017
What Recruiters Can Learn from Marketers Transforming Client and Candidate Experience Recruiters are marketers of talent. Today’s m... Read more January 27, 2017
What to do when everybody’s written about what you want to write about A Letter to Becky, Maria and Paul and Vincent So, how did your week go? I can’t beli... Read more January 27, 2017
Learn from Marketers Transforming Client and Candidate Experience Recruiters are marketers of talent. Today’s m... Read more January 16, 2017
